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LOEWE. | Upgrade to Excellence
Experience excellence
It's time to elevate your viewing experience to something extraordinary. Take advantage of the campaign Upgrade to Excellence by LOEWE. And stepping into premium entertainment has never been easier.
How it works
Bring back your old television— no matter the brand, how old it is, or its condition—and enjoy an exclusive 15% trade-in advantage on the retail price of a brand-new Loewe TV.
Why upgrade to a LOEWE TV?
1. Timeless design that complements your living space
2. Exceptional picture and sound quality
3. Craftsmanship and innovation made in Germany
4. A true luxury entertainment experience
No limits. No compromises
It doesn't matter if your current TV is outdated, broken, or simply no longer meets your standards—we'll take it.
Make the switch today
Upgrade your home, your style, and your viewing experience. Bring in your old TV and step into excellence with Loewe.
*campaign lasts until 31.05.2026
Vega
Loewe vega is a high-performance 4K Ultra HD smart TV in classy design. It is available in 32 and 43-inch 4K Ultra HD panels, with full-array Direct-LED backlight, HDR, and Dolby Vision IQ.
Callas
The LOEWE. smart TV. Boundless entertainment: Loewe os7 smart TV platform. Authentic colour experience: perfected Edge LED panel. Fiction becomes reality thanks to Dolby Vision™ (43" only). Highest flexibility: versatile options for connections.
Iconic
A revolutionary TV with a distinctive design. The Loewe iconic is more than just a high-quality television with a sound system; it is a sculptural, all-encompassing design icon, available in unique color options.
Stellar
Sophisticated design, real materials, magical moments of light and motion. The craft design TV with Loewe dual-channel DR+. High-performance OLED panel designed, engineered, and tailored by Loewe in Kronach.
We. SEE OLED DC
Super-fast smart TV with Ultra HD resolution OLED panels and the full spectrum of HDR formats, including Dolby Vision™. We. SEE OLED is your entry to the world of smart streaming entertainment with a unique audio experience thanks to Dolby Atmos technology, which delivers 60 watts of total music power via integrated, invisible speakers.